Our Story

The seeds of J.C. FLOWERS & CO were sown over two decades ago, not in a grand shop, but on a small, family-owned plot in the Kent countryside, where our founder first developed a profound connection with the land and its floral bounty. This early passion for horticulture eventually led to a sun-drenched, modest studio in a quiet London mews, where the dream of sharing this beauty with the city began to take root. The initial vision was simple yet ambitious: to offer floral artistry that celebrated the unique character of each season and each client.

In those early days, every bouquet was a personal masterpiece, hand-crafted for a growing circle of local admirers who appreciated the distinctive style and unparalleled quality. Word of mouth became our most powerful ally, with stories of lush, fragrant, and uniquely British arrangements spreading from neighbourhood to neighbourhood. This organic growth was built on a foundation of meticulous attention to detail—from the precise angle of a stem to the careful selection of complementary foliage that would enhance the bouquet's longevity and fragrance.

As our reputation flourished, the time came to establish a permanent home that could reflect the quality and elegance of our brand. Our move to 1 Angel Court in the heart of London was a significant milestone, marking our evolution from a beloved local secret to an established destination for floral connoisseurs. This new chapter allowed us to build a state-of-the-art floral studio and a welcoming boutique, providing a space where clients could immerse themselves in the sights and scents of our world and collaborate with our designers on creating their vision.

Throughout this journey of growth and change, our core ethos has remained steadfastly unchanged. We are still, at our heart, a team of passionate individuals who believe in the transformative power of flowers. We still personally vet every shipment of blooms that arrives at our door, and our founding principles of quality, integrity, and artistry guide every decision we make. From that humble beginning to becoming a cherished part of London's floral landscape, our story continues to unfold, forever inspired by the natural world and the joy it brings to those who stop to appreciate it.